T.O.by Lipton
Role: Conceptual Visual Design | Tribal DDB London
The Project
A groundbreaking global campaign and eCommerce website for Unilever’s revolutionary new tea machine, T.O by Lipton.
T.O by Lipton aims to reinvent how the world enjoys tea, with a multisensory experience for a range of flavoured teas.
Central to the experience of using the product is a unique 'orb' in which you can see the tea brewing.
The campaign is based around the visual drama of tea leaves dancing in the orb, the spirit of which is captured in an amazing
underwater performance by Cirque du Soleil. Award-winning music video director, Saam Farahmand set out to rewrite the rules of
what's possible underwater using fast-moving camera technology and specially rigged costumes that create the blend of
three different flavours, powered by the dancers' movement.
The responsive website allows people to explore the machine and the range of flavoured teas available. You can also buy the machine,
tea capsules for the machine and a range of stylish tea accessories for the perfect cup of tea.
