South China Morning Post Website
Role: Art Director | OgilvyOne Hong Kong
The Project
The South China Morning Post (aka 'SCMP') We re-designed and created a brand new look, features, and multimedia content. Headlines and the introduction to stories are now free to view, while the full articles are available to subscribers. Archive photos and articles are available for purchase.
On 16 July 2007, scmp.com launched its first-ever viral video marketing campaign targeting a global audience and highlighting the new multimedia features of the website.
