Meerkovo.com
Role: Visual design and flash animation | The Mill London
The Project
Working closely with the the mill design team. Our vision was to create an entertainment platform across web, social and mobile that would really entertain Meerkat fans like never before.
While the website is thoroughly entertaining, it also cleverly ties into the purchase experience. When you buy an insurance product from CompareTheMarket.com, you unlock new areas of Meerkovo, you'll meet a new character, watch a personalized market, parade in your honor and receive your very own market toy.
The site has been extremely successful for the brand with 330,000+ visitors in the first month and over 21,000 visitors in one day. Over 45% of registered users shared also their experience. Simples.